Cravings & Weight Loss

Did you know 9 out of 10 people struggle with food cravings while dieting?

Cravings and hunger are very different weight-loss challenges

Craving is wanting specific foods regardless of whether you are hungry

Hunger is your body telling you it needs nutrition and any food will satisfy this need

You may experience cravings in different ways

Ice Cream Bowl | Reward-Triggered Cravings |
As a reward for something good
Let’s get some ice cream
to celebrate!
Popcorn Bowl | Situation-Triggered Cravings |
In certain situations or as part of a habit
Watching TV with a soda
and popcorn.
Chocolate Cake Slice | Emotion-Triggered Cravings |
When experiencing certain emotions
Chocolate calls my name when
I’m stressed, bored, or lonely.
Do any of these craving situations sound familiar?
Talk to a doctor online to see if CONTRAVE may help you lose weight.
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Set Point Theory | Weight Gain |
Your body is thought to be programmed to defend against weight loss and maintain a certain range of body weight—a range that can be determined by your heaviest past weight.

This may be why hunger, and especially cravings, increase when dieting! When weight loss occurs, the brain causes cravings that seem uncontrollable and increases hunger as a way to bring the body back to its predetermined set point.
Your set point may increase as you gain weight.

Did you know that cravings are one of the main reasons diets fail?

More Than 90% Icon |
of people report cravings while dieting
More Than 60% Icon |
of people who gave in to their cravings did so even when they were not hungry
Less Likely Icon |
to lose weight with diet and exercise alone if you struggle with cravings

If you’re trying to lose weight and keep it off, 2 areas of your brain could be working against you*

The mesolimbic reward system can create cravings even when you’re not hungry
The Science Behind Weight Loss Pills
The hunger center (hypothalamus) can either reduce or trigger hunger
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CONTRAVE is believed to work on 2 areas
of your brain to reduce hunger and help control cravings*
*The exact neurochemical effects of CONTRAVE leading to weight loss are not fully understood.


More weight lost

compared to diet and exercise

Across 3 studies, patients who were overweight or struggling with obesity lost approximately 2–4x more weight over one year by adding CONTRAVE than with diet and exercise alone

Nearly half of patients taking CONTRAVE lost 5% or more body weight and kept it off (vs 23% of patients taking placebo). Individual results may vary

More than


of responders† with a BMI of 30.0–34.9 were able to move into a healthier, non-obese category (BMI 29.9 or less) after 1 year of CONTRAVE

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†Patients who experienced 5% weight loss by Week 16.